AbilityFirst — independence, wrapped and rolling through Albuquerque.
AbilityFirst helps older folks with special needs live independently in Albuquerque, NM. They bought a shuttle, sent me a stack of photos and a tape measure's worth of dimensions, and we built the whole brand around it — wrap, brochure, social commercial, and website.
One bus, one tape measure, one big idea.
A 2019 Starcraft Allstar 22 ADA shuttle on a Ford E350 chassis — 14 seats, room for two wheelchairs, and a blank white canvas. AbilityFirst sent me the Creative Bus Sales spec sheet, a few lot photos, and asked for a wrap that could front the whole brand.
From dealer photos to a clean canvas.
I pulled reference shots of a similar Starcraft, scaled them to the real bus dimensions, built a clean front-side-rear-driver turnaround, then cut a hard mask for every panel. Once the masks were tight, the bus was just a flat canvas waiting for graphics.
Four directions, then we picked a winner.
Once the canvas was clean, the masks did the heavy lifting — swap colors, swap moods, present options. We tried muted camo, a brighter green, and a few backgrounds to see which one read best from across a parking lot.
Supported Living Rooms Available Now.
Somewhere between rounds of edits I dropped the wrap onto a monster-truck chassis just to make the team laugh. It didn't ship, but it lived on the moodboard.
The one we shipped.
Bright AbilityFirst green, white roof, balloon motif, services listed clean across the side, and an Albuquerque skyline grounding the bottom edge.
Big Green Bus.
The same wrap on the same chassis, rolling.
One brand, every surface.
The same system that wrapped the shuttle rolled into the AbilityFirst brand, brochure, social commercial, and website — more of that work coming to this page soon.
Got a vehicle, a service, or a brand that needs a backbone?
I'll design it so it looks great rolling down Central Ave and sitting in the brand book.